If you search the internet for business nurturing, you often find programs designed to nurture prospective customers or your “top” customers. You will less often encounter nurturing to your existing customers and rarely do you hear about nurturing to your employees or in our case to our OctoClean Franchise Owners. Nurturing, in terms of marketing, dominates the web.There is no point to hide the fact that janitorial businesses are for profit. The goal is to obtain a larger customer base through marketing, advertising and sales activities. The combination of dynamic sales and strong customer retention, will lead many companies to reach their desired goals.Do we place a higher value on marketing, advertising and sales or do we focus on retention? The experts will tell you both and they are absolutely correct. One without the other will affect the balance of a company. However, a strong customer retention program will provide stability and longevity in the industry and it will end up providing your sales department a competitive advantage over the competition.